As part of LG’s Life’s Good campaign, Zenavi was invited to create four intricate, large-scale digital artworks inspired by her iconic Jar series. These “Jars of Life” were designed to reflect the core aspects of LG's lifestyle innovations—Living Better, Enjoying Better, Feeling Better, and Sleeping Better—each housed in a uniquely illustrated digital jar. Alongside that she also created the "Life is Better When Together" Animation.
From billboards above Fashion Walk to an immersive art installation on Paterson Street, the campaign merged storytelling and product design with the visual language of hope, warmth, and wonder.
A Jar for Every Facet of Life
Each illustrated jar highlights a different aspect of wellbeing:
Live Better — Focuses on comfort, cleanliness, and productivity at home—featuring tools like the A9X Combi vacuum, dehumidifier, and AeroTower.
Enjoy Better — Represents joy, relaxation, and leisure through products like AeroFurniture—an air-purifying coffee table with customizable lighting.
Enjoy Better Jar
Live Better Jar
Feel Better — Centers on self-care and inner confidence with items like the LG Styler and Pra.L Dermathera, designed for wellness and daily comfort.
Sleep Better — Visualizes restful, restorative sleep—powered by LG’s cooling airflow technology and skincare-focused innovations like Pra.L Multicare.
Together, they form a complete vision of what it means to live well.
Feel Better Jar
Sleep Better Jar
"Life is Better When Together" - Animation Short
Follow the journey of a young woman as she moves through a fantastical cityscape, discovering the four magical Jars of Life. Each jar—Live Better, Enjoy Better, Feel Better, and Sleep Better—represents an essential element of wellbeing, brought to life through Zenavi’s vibrant visual language. As she interacts with each jar, we see how everyday moments can be transformed through comfort, joy, care, and rest. Created in collaboration with LG and Digital Art Fair, this short film illustrates how “Life’s Good” becomes real when we experience it together.
Featured In
Causeway Bay Billboard – Island Beverley Shopping Centre
Art Installation – Fashion Walk & Paterson Street, Hong Kong
Animation Short – “Life is Better When Together”
Press Coverage – LG x Digital Art Fair Campaign Launch (Aug 2024)
Art Installation – Fashion Walk & Paterson Street, Hong Kong
Animation Short – “Life is Better When Together”
Press Coverage – LG x Digital Art Fair Campaign Launch (Aug 2024)
